MacVoices #26110: David Pogue on 50 Years of Apple David Pogue discusses his new book, Apple: The First 50 Years, covering the inspiration behind it, the unusual format, and the research required to assemble its stories and images. The discussion explores Apple’s greatest turning points, quirky Steve Jobs anecdotes, unseen prototypes, and the company’s enduring mission. The conversation also looks at why Apple inspires such loyalty, scrutiny, and fascination across generations.