MacVoices #22158: MacVoices Live! - Apple At The Top of the Brand Value Heap (Again) (3) This MacVoices Live! discussion concludes with more on the Kantar designation of Apple as the world’s most valuable brand. The panel of Chuck Joiner, David Ginsburg, Jay Miller, Jim Rea, Jeff Gamet, Mark Fuccio, and Andrew Orr debate the methodology, but not the result, of that designation and how such designations are used in business. (Part 3)
