MacVoices #21018: CES - Noopl Adds Direction Hearing Aid Capabilities to AirPods Pro One of the most interesting things that we came across at virtual CES 2021 was Noopl, a device that, in conjunction with your iPhone, provides directional hearing aid capabilities to your AirPods Pro. Tim Trine, CEO of Noopl demonstrates how it works, how you can choose to “steer” the amplification with your head or set it manually, and more.